Agency News
May 1st, 2008

Eastwick Speaks at Software 2008

On Tuesday, April 29, Eastwick Vice President Melissa Neumann spoke at the Software 2008 conference, held in conjunction with Interop in Las Vegas. Melissa’s talk, PR 2008, Navigating the Changing Media Landscape, asserted that despite the explosion of new media channels, PR strategy today is still the same as it’s always been: reach the right people through the right channels, with the right message at the right time. The new media channels, however, do require new tools and an understanding of a more transparent, “conversational” approach to communicating with target audiences. Melissa covered best practices for corporate blogging, building online communities, and incorporating the use of video into the mix. Request a copy of the presentation.



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Published by: admin on May 1st, 2008 | Filed under Eastwick Agency News, Events | 1 Comment »



March 24th, 2008

Facebook and Social Networking for Business Users

Eastwick Communications weekly Social Media Monday will feature Ellen Petry Leanse this week. Ellen brings 25 years of experience with online networks to her work as a social media strategist. A popular adviser, speaker and online presenter, Ellen’s guidance has helped businesses of all sizes to find, connect and converse with customers in measurably effective ways. Her “Facebook Hour of Power,” featured in this webinar, will explain the key functions of the Facebook platform and how Facebook can be used to develop and manage rewarding personal and business connections.

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Published by: Eastwick Agency News on March 24th, 2008 | Filed under Events | Comment now »



January 11th, 2008

Christian Science Monitor: Meet the fake Steve Jobs…

Eastwick’s Joel Postman talked to the Christian Science Monitor about the Fake Steve Jobs phenomenon and the power of parody, which he calls “a great way to talk back to big companies.”

Read the story here.

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Published by: Eastwick Agency News on January 11th, 2008 | Filed under Eastwick Agency News, Eastwick in the News | Comment now »



December 17th, 2007

Inc. Magazine: Don’t Fear the Wiki! Business Can Benefit

Eastwick’s own Joel Postman spoke to Inc. about how Eastwick is utilizing the power of wikis to make the agency more efficient (and greener) by improving communication and reducing paper.

Inc

Read the story here.

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Published by: Eastwick Agency News on December 17th, 2007 | Filed under Eastwick in the News | Comment now »



November 27th, 2007

Joel Postman to Moderate Web 2.0 Panel Discussion at SVPMA

On Dec. 5, Joel Postman, Eastwick’s EVP of Emerging Media, will moderate a Silicon Valley Product Management Association (SVPMA) panel discussion, “The new marketing conversation: using Web 2.0 to engage with customers and influencers.”

The panel discussion will focus on social media technologies and the profound changes taking place in how companies reach customers, prospects, developers and others.

Date: Wednesday, December 5, 2007
Time: 6:30 p.m. to 9:30 p.m.
Location: Santa Clara Hilton
4949 Great America Parkway
Santa Clara, CA 95054
Map

Agenda
6:30 pm - Registration, Networking and Refreshments
7:30 pm - Presentation
9:30 pm - Wrap-up/networking

Panel Members
Brian Ziel, Director of Corporate Communications, Seagate
Brad Hunstable, Founder, Ustream.TV
Raul Mujica, VP, Product Management and Marketing, Untangle
Steve Smith, Director, Product Marketing, Coghead

Find out more and register at www.svpma.org or watch the live stream below.

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Published by: Eastwick Agency News on November 27th, 2007 | Filed under Eastwick Agency News, Events, Speaking Engagements | Comment now »



November 2nd, 2007

Eastwick Black & Orange Bash a Success!

Eastwick would like to thank everyone for joining us and making last week’s Black and Orange Bash the best yet. The art, music, and food created a terrific setting, but it was the incredible group of more than 200 people and the prolific networking that made the night so memorable. From reconnecting with old friends to meeting interesting members of the Silicon Valley tech scene, the party was tremendous. The event also garnered some pretty nice press in The Wall Street Journal, eWeek, and Jeremiah Owyang’s blog.

We hope to see you next year!

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Published by: Eastwick Agency News on November 2nd, 2007 | Filed under Eastwick Agency News, Eastwick in the News, Events | 1 Comment »



November 1st, 2007

Eastwick Communications Names Lisa Hempel President

Eastwick Communications today announced the appointment of Lisa Hempel to the newly created position of president. Hempel will oversee day-to-day business functions and report to principals and co-founders Barbara Bates and Elaine Cummings.

“We couldn’t have asked for a better fit than to add Lisa Hempel to the already stellar staff at Eastwick,” said Barbara Bates, principal at Eastwick Communications. “She embodies all the qualities Elaine and I value — she’s intelligent, service oriented, well connected, compassionate, and very funny. We are so proud to have her lead us through the next phase of Eastwick’s success.”

Read more here.

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Published by: Eastwick Agency News on November 1st, 2007 | Filed under Eastwick Agency News, New Talent | Comment now »



October 30th, 2007

Eastwick to Sponsor “What’s Hot and What’s Not in 2008″ Panel

Eastwick is proud to be a Bronze Sponsor of an exciting technology industry panel presented by the Silicon Valley PRSA and The Computer History Museum.  “What’s Hot and What’s Not in 2008″ will feature such notables as Don Clark of The Wall Street Journal, BusinessWeek’s Rob Hof, Kara Swisher of All Things Digital, and Robert Scoble, discussing the biggest tech stories of 2007 and their predictions for 2008.

Register here for the November 28 event.

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Published by: Eastwick Agency News on October 30th, 2007 | Filed under Events | Comment now »



October 24th, 2007

The Wall Street Journal: Office Halloween Do’s and Don’ts

“Eastwick Communications throws a wicked Halloween event.” So writes The Wall Street Journal’s Amy Hoak in a piece about office-appropriate attire and behavior for Halloween. Eastwick’s Linda Clarke talked to the Journal about Eastwick’s upcoming Black & Orange Bash.

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Read the full story here (registration required).

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Published by: Eastwick Agency News on October 24th, 2007 | Filed under Eastwick Agency News, Eastwick in the News, Events | Comment now »



October 22nd, 2007

Eastwick Communications Shares Proven Social Media Strategies at Upcoming Conferences

Eastwick today announced that its chief evangelist for social media, Joel Postman, will share Eastwick’s social media experiences and insights at a number of upcoming speaking engagements. Postman, an executive communications expert and veteran blogger, is often sought out by journalists and researchers to comment on social media trends and best practices.

Read more here.

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Published by: Eastwick Agency News on October 22nd, 2007 | Filed under Eastwick Agency News, Events, Speaking Engagements | Comment now »