March 10th, 2009

Eastwick Communications featured in E-Commerce Times: Social Networking Leaves Email in the Dust - Sort Of

Eastwick News: The online experience is increasingly oriented toward community interactions — and social networks and blogs are far more efficient means of group communication than email. Thus, it’s not surprising that a Nielsen survey identified a growing preference for networking over one-to-one correspondence. However, the survey did not include business email use, which is still very strong.

By Erika Morphy

Read full article here.

Published by: Tina Salcedo on March 10th, 2009 | Filed under Eastwick Agency News | Comment now »

February 6th, 2009

Eastwick Communications featured in Silicon Valley Watcher: Guest Post: Bay Area PR Firms Help Non-Profits

Eastwick’s Kevin Cheng writes:

Read full article here.

Published by: Tina Salcedo on February 6th, 2009 | Filed under Eastwick Agency News | Comment now »

October 24th, 2008

PR Week: “Employees, Clients Gain from Enterprise Social Networks”

On October 6, Eastwick’s director of digital services and media evangelist, Jennifer Lindsay, was quoted in a PR Week article about social networks. In the article, Jennifer shares details about how Eastwick recently used Socialtext as a platform to communicate during a client event, and how it can be an efficient way to access information.

Published by: Agency Staff on October 24th, 2008 | Filed under Eastwick Agency News | Comment now »

October 13th, 2008

Emerging C-Series: “Best Practices for Growth in an Uncertain Economy”

Eastwick’s Co-Founder and Principal, Barbara Bates, will be a panel speaker at the Emerging C-Series event titled, “Best Practices for Growth in an Uncertain Economy,” on October 23, 2008. This is a free educational event that will cover issues affecting venture-backed companies and how to make the best out of challenging economic conditions, so sign up today!

Published by: Agency Staff on October 13th, 2008 | Filed under Speaking Engagements | Comment now »

October 13th, 2008

The Firm Voice: “RFP Gold: Seven Ways to Win New Business in a Tight Economy, Despite Low Quality RFPs.”

On October 8, Eastwick’s Executive Vice President, Linda Clarke, was quoted in The Firm Voice about how to win new business in an economic downturn. She brings perspectives from the agency and corporate sides of PR and advises to watch out for red flags such as questions that do not relate back to the company’s business goals.

Read the full article here.

Published by: Agency Staff on October 13th, 2008 | Filed under Eastwick in the News | Comment now »

May 1st, 2008

Eastwick Speaks at Software 2008

On Tuesday, April 29, Eastwick Vice President Melissa Neumann spoke at the Software 2008 conference, held in conjunction with Interop in Las Vegas. Melissa’s talk, PR 2008, Navigating the Changing Media Landscape, asserted that despite the explosion of new media channels, PR strategy today is still the same as it’s always been: reach the right people through the right channels, with the right message at the right time. The new media channels, however, do require new tools and an understanding of a more transparent, “conversational” approach to communicating with target audiences. Melissa covered best practices for corporate blogging, building online communities, and incorporating the use of video into the mix. Request a copy of the presentation.

Published by: admin on May 1st, 2008 | Filed under Eastwick Agency News, Events | 1 Comment »

March 24th, 2008

Facebook and Social Networking for Business Users

Eastwick Communications weekly Social Media Monday will feature Ellen Petry Leanse this week. Ellen brings 25 years of experience with online networks to her work as a social media strategist. A popular adviser, speaker and online presenter, Ellen’s guidance has helped businesses of all sizes to find, connect and converse with customers in measurably effective ways. Her “Facebook Hour of Power,” featured in this webinar, will explain the key functions of the Facebook platform and how Facebook can be used to develop and manage rewarding personal and business connections.

Published by: Agency Staff on March 24th, 2008 | Filed under Events | Comment now »

January 11th, 2008

Christian Science Monitor: Meet the fake Steve Jobs…

Eastwick’s Joel Postman talked to the Christian Science Monitor about the Fake Steve Jobs phenomenon and the power of parody, which he calls “a great way to talk back to big companies.”

Read the story here.

Published by: Agency Staff on January 11th, 2008 | Filed under Eastwick Agency News, Eastwick in the News | Comment now »

December 17th, 2007

Inc. Magazine: Don’t Fear the Wiki! Business Can Benefit

Eastwick’s own Joel Postman spoke to Inc. about how Eastwick is utilizing the power of wikis to make the agency more efficient (and greener) by improving communication and reducing paper.

Read the story here.

Published by: Agency Staff on December 17th, 2007 | Filed under Eastwick in the News | Comment now »

November 27th, 2007

Joel Postman to Moderate Web 2.0 Panel Discussion at SVPMA

On Dec. 5, Joel Postman, Eastwick’s EVP of Emerging Media, will moderate a Silicon Valley Product Management Association (SVPMA) panel discussion, “The new marketing conversation: using Web 2.0 to engage with customers and influencers.”

The panel discussion will focus on social media technologies and the profound changes taking place in how companies reach customers, prospects, developers and others.

Date: Wednesday, December 5, 2007
Time: 6:30 p.m. to 9:30 p.m.
Location: Santa Clara Hilton
4949 Great America Parkway
Santa Clara, CA 95054
Map

Agenda
6:30 pm - Registration, Networking and Refreshments
7:30 pm - Presentation
9:30 pm - Wrap-up/networking

Panel Members
Brian Ziel, Director of Corporate Communications, Seagate
Brad Hunstable, Founder, Ustream.TV
Raul Mujica, VP, Product Management and Marketing, Untangle
Steve Smith, Director, Product Marketing, Coghead

Find out more and register at www.svpma.org or watch the live stream below.