Eastwick Communications News
May 1st, 2008

Eastwick Speaks at Software 2008

On Tuesday, April 29, Eastwick Vice President Melissa Neumann spoke at the Software 2008 conference, held in conjunction with Interop in Las Vegas. Melissa’s talk, PR 2008, Navigating the Changing Media Landscape, asserted that despite the explosion of new media channels, PR strategy today is still the same as it’s always been: reach the right people through the right channels, with the right message at the right time. The new media channels, however, do require new tools and an understanding of a more transparent, “conversational” approach to communicating with target audiences. Melissa covered best practices for corporate blogging, building online communities, and incorporating the use of video into the mix. Request a copy of the presentation.



Published by: admin on May 1st, 2008 | Filed under Eastwick Agency News, Events | 1 Comment »