Agency News
May 1st, 2008

Eastwick Speaks at Software 2008

On Tuesday, April 29, Eastwick Vice President Melissa Neumann spoke at the Software 2008 conference, held in conjunction with Interop in Las Vegas. Melissa’s talk, PR 2008, Navigating the Changing Media Landscape, asserted that despite the explosion of new media channels, PR strategy today is still the same as it’s always been: reach the right people through the right channels, with the right message at the right time. The new media channels, however, do require new tools and an understanding of a more transparent, “conversational” approach to communicating with target audiences. Melissa covered best practices for corporate blogging, building online communities, and incorporating the use of video into the mix. Request a copy of the presentation.




One Response to “Eastwick Speaks at Software 2008”

  1. Steve Gershik Says:
    May 3rd, 2008 at 10:51 am

    I was in the audience for Melissa’s presentation and I appreciated the examples she cited of companies that are doing social media well.

    On a blog I’ve been writing, I’ve been experimenting with embedding video, and I’m wondering if there are some good DOs and DON’Ts of using video you can share.

    - Steve Gershik

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