February 9th, 2010

Technology PR Veteran Melissa Neumann Promoted to Executive Vice President of Eastwick Communications

Eastwick Lands New Clients in Growing Markets, Search, Cleantech, Digital Entertainment, Mobile and Storage

MOUNTAIN VIEW, CA–(Marketwire - February 9, 2010) - Eastwick Communications announced today that Melissa Neumann has been promoted to executive VP and will lead the agency’s San Francisco and Silicon Valley offices. In addition, the agency announced it has landed several new clients in some of the fastest-growing markets including search, cleantech, mobile and storage. New clients include Bridgelux, Lucid Imagination, NetBase, Sonic Solutions, Tandberg Data, and Zerista.

Read full press release here

Published by: staff on February 9th, 2010 | Filed under Eastwick Agency News | Comment now »

September 28th, 2009

Eastwick to Host PRSA-SF Young Professionals Meeting October 15

THURS., OCTOBER 15, 2009 – PRSA-SF YP PROGRAM: How to Leverage Social Media to Advance Your PR Efforts

As a savvy professional, you already use social media, right? You regularly write wall posts on your friends’ Facebook pages, you tweeted about the loss of MJ, and you knew how to find the Kanye West and Taylor Swift video on YouTube within minutes. Right? Great! You’re dialed-in to the social media arena.

But… exactly how do you transform your knowledge about social media into a tool that’s critical to your public relations and marketing campaign? Join Rachel Shelton and Lyda Velez from Eastwick Communications as they review how you can leverage your social media efforts effectively. Most importantly, learn how to stay competitive using the skills you already know. Come from 6-8 pm on October 15 at the Eastwick SF Office!

For more information click here

Published by: staff on September 28th, 2009 | Filed under Eastwick Agency News | Comment now »

March 10th, 2009

Eastwick Communications featured in E-Commerce Times: Social Networking Leaves Email in the Dust - Sort Of

Eastwick News: The online experience is increasingly oriented toward community interactions — and social networks and blogs are far more efficient means of group communication than email. Thus, it’s not surprising that a Nielsen survey identified a growing preference for networking over one-to-one correspondence. However, the survey did not include business email use, which is still very strong.

By Erika Morphy

Read full article here.

Published by: Tina Salcedo on March 10th, 2009 | Filed under Eastwick Agency News | Comment now »

February 6th, 2009

Eastwick Communications featured in Silicon Valley Watcher: Guest Post: Bay Area PR Firms Help Non-Profits

Eastwick’s Kevin Cheng writes:

Read full article here.

Published by: Tina Salcedo on February 6th, 2009 | Filed under Eastwick Agency News | Comment now »

October 24th, 2008

PR Week: “Employees, Clients Gain from Enterprise Social Networks”

On October 6, Eastwick’s director of digital services and media evangelist, Jennifer Lindsay, was quoted in a PR Week article about social networks. In the article, Jennifer shares details about how Eastwick recently used Socialtext as a platform to communicate during a client event, and how it can be an efficient way to access information.

Published by: Agency Staff on October 24th, 2008 | Filed under Eastwick Agency News | Comment now »

May 1st, 2008

Eastwick Speaks at Software 2008

On Tuesday, April 29, Eastwick Vice President Melissa Neumann spoke at the Software 2008 conference, held in conjunction with Interop in Las Vegas. Melissa’s talk, PR 2008, Navigating the Changing Media Landscape, asserted that despite the explosion of new media channels, PR strategy today is still the same as it’s always been: reach the right people through the right channels, with the right message at the right time. The new media channels, however, do require new tools and an understanding of a more transparent, “conversational” approach to communicating with target audiences. Melissa covered best practices for corporate blogging, building online communities, and incorporating the use of video into the mix. Request a copy of the presentation.

Published by: admin on May 1st, 2008 | Filed under Eastwick Agency News, Events | 1 Comment »

January 11th, 2008

Christian Science Monitor: Meet the fake Steve Jobs…

Eastwick’s Joel Postman talked to the Christian Science Monitor about the Fake Steve Jobs phenomenon and the power of parody, which he calls “a great way to talk back to big companies.”

Read the story here.

Published by: Agency Staff on January 11th, 2008 | Filed under Eastwick Agency News, Eastwick in the News | Comment now »

November 27th, 2007

Joel Postman to Moderate Web 2.0 Panel Discussion at SVPMA

On Dec. 5, Joel Postman, Eastwick’s EVP of Emerging Media, will moderate a Silicon Valley Product Management Association (SVPMA) panel discussion, “The new marketing conversation: using Web 2.0 to engage with customers and influencers.”

The panel discussion will focus on social media technologies and the profound changes taking place in how companies reach customers, prospects, developers and others.

Date: Wednesday, December 5, 2007
Time: 6:30 p.m. to 9:30 p.m.
Location: Santa Clara Hilton
4949 Great America Parkway
Santa Clara, CA 95054
Map

Agenda
6:30 pm - Registration, Networking and Refreshments
7:30 pm - Presentation
9:30 pm - Wrap-up/networking

Panel Members
Brian Ziel, Director of Corporate Communications, Seagate
Brad Hunstable, Founder, Ustream.TV
Raul Mujica, VP, Product Management and Marketing, Untangle
Steve Smith, Director, Product Marketing, Coghead

Find out more and register at www.svpma.org or watch the live stream below.

Published by: Agency Staff on November 27th, 2007 | Filed under Eastwick Agency News, Events, Speaking Engagements | Comment now »

November 2nd, 2007

Eastwick Black & Orange Bash a Success!

Eastwick would like to thank everyone for joining us and making last week’s Black and Orange Bash the best yet. The art, music, and food created a terrific setting, but it was the incredible group of more than 200 people and the prolific networking that made the night so memorable. From reconnecting with old friends to meeting interesting members of the Silicon Valley tech scene, the party was tremendous. The event also garnered some pretty nice press in The Wall Street Journal, eWeek, and Jeremiah Owyang’s blog.

We hope to see you next year!

Published by: Agency Staff on November 2nd, 2007 | Filed under Eastwick Agency News, Eastwick in the News, Events | 1 Comment »

October 24th, 2007

The Wall Street Journal: Office Halloween Do’s and Don’ts

“Eastwick Communications throws a wicked Halloween event.” So writes The Wall Street Journal’s Amy Hoak in a piece about office-appropriate attire and behavior for Halloween. Eastwick’s Linda Clarke talked to the Journal about Eastwick’s upcoming Black & Orange Bash.

Read the full story here (registration required).