Eastwick Communications Agency News » Eastwick Agency News

Eastwick Communications Launches New Influence Mapping Service Based on Architecture of Influence Methodology

staff — Mon, 15 Mar 2010 23:12:13 +0000

MOUNTAIN VIEW, CA — 03/15/10 — Eastwick Communications, a top independent integrated communications firm, today announced its Influence Mapping service. The new service is designed to help companies stand out in today’s confusing communications landscape and achieve real, measurable business results such as increased brand preference, customer and influencer engagement, and lead generation. Eastwick’s new service is based on its Architecture of Influence methodology, which leverages a data-driven approach to identify the real influencers in specific markets based on how people truly consume and share information online.

Read full article here.

Technology PR Veteran Melissa Neumann Promoted to Executive Vice President of Eastwick Communications

staff — Tue, 09 Feb 2010 23:15:03 +0000

Eastwick Lands New Clients in Growing Markets, Search, Cleantech, Digital Entertainment, Mobile and Storage

MOUNTAIN VIEW, CA–(Marketwire - February 9, 2010) - Eastwick Communications announced today that Melissa Neumann has been promoted to executive VP and will lead the agency’s San Francisco and Silicon Valley offices. In addition, the agency announced it has landed several new clients in some of the fastest-growing markets including search, cleantech, mobile and storage. New clients include Bridgelux, Lucid Imagination, NetBase, Sonic Solutions, Tandberg Data, and Zerista.

Read full press release here

Eastwick to Host PRSA-SF Young Professionals Meeting October 15

staff — Mon, 28 Sep 2009 21:02:57 +0000

THURS., OCTOBER 15, 2009 – PRSA-SF YP PROGRAM: How to Leverage Social Media to Advance Your PR Efforts

As a savvy professional, you already use social media, right? You regularly write wall posts on your friends’ Facebook pages, you tweeted about the loss of MJ, and you knew how to find the Kanye West and Taylor Swift video on YouTube within minutes. Right? Great! You’re dialed-in to the social media arena.

But… exactly how do you transform your knowledge about social media into a tool that’s critical to your public relations and marketing campaign? Join Rachel Shelton and Lyda Velez from Eastwick Communications as they review how you can leverage your social media efforts effectively. Most importantly, learn how to stay competitive using the skills you already know. Come from 6-8 pm on October 15 at the Eastwick SF Office!

For more information click here

Eastwick Communications featured in E-Commerce Times: Social Networking Leaves Email in the Dust - Sort Of

Tina Salcedo — Tue, 10 Mar 2009 06:59:06 +0000

Eastwick News: The online experience is increasingly oriented toward community interactions — and social networks and blogs are far more efficient means of group communication than email. Thus, it’s not surprising that a Nielsen survey identified a growing preference for networking over one-to-one correspondence. However, the survey did not include business email use, which is still very strong.

By Erika Morphy

Read full article here.

Eastwick Communications featured in Silicon Valley Watcher: Guest Post: Bay Area PR Firms Help Non-Profits

Tina Salcedo — Fri, 06 Feb 2009 07:11:47 +0000

Eastwick’s Kevin Cheng writes:

Read full article here.

PR Week: “Employees, Clients Gain from Enterprise Social Networks”

Agency Staff — Fri, 24 Oct 2008 19:17:05 +0000

On October 6, Eastwick’s director of digital services and media evangelist, Jennifer Lindsay, was quoted in a PR Week article about social networks. In the article, Jennifer shares details about how Eastwick recently used Socialtext as a platform to communicate during a client event, and how it can be an efficient way to access information.

Eastwick Speaks at Software 2008

admin — Thu, 01 May 2008 22:32:22 +0000

On Tuesday, April 29, Eastwick Vice President Melissa Neumann spoke at the Software 2008 conference, held in conjunction with Interop in Las Vegas. Melissa’s talk, PR 2008, Navigating the Changing Media Landscape, asserted that despite the explosion of new media channels, PR strategy today is still the same as it’s always been: reach the right people through the right channels, with the right message at the right time. The new media channels, however, do require new tools and an understanding of a more transparent, “conversational” approach to communicating with target audiences. Melissa covered best practices for corporate blogging, building online communities, and incorporating the use of video into the mix. Request a copy of the presentation.

Christian Science Monitor: Meet the fake Steve Jobs…

Agency Staff — Fri, 11 Jan 2008 18:52:02 +0000

Eastwick’s Joel Postman talked to the Christian Science Monitor about the Fake Steve Jobs phenomenon and the power of parody, which he calls “a great way to talk back to big companies.”

Read the story here.

Joel Postman to Moderate Web 2.0 Panel Discussion at SVPMA

Agency Staff — Wed, 28 Nov 2007 00:07:30 +0000

On Dec. 5, Joel Postman, Eastwick’s EVP of Emerging Media, will moderate a Silicon Valley Product Management Association (SVPMA) panel discussion, “The new marketing conversation: using Web 2.0 to engage with customers and influencers.”

The panel discussion will focus on social media technologies and the profound changes taking place in how companies reach customers, prospects, developers and others.

Date: Wednesday, December 5, 2007
Time: 6:30 p.m. to 9:30 p.m.
Location: Santa Clara Hilton
4949 Great America Parkway
Santa Clara, CA 95054
Map

Agenda
6:30 pm - Registration, Networking and Refreshments
7:30 pm - Presentation
9:30 pm - Wrap-up/networking

Panel Members
Brian Ziel, Director of Corporate Communications, Seagate
Brad Hunstable, Founder, Ustream.TV
Raul Mujica, VP, Product Management and Marketing, Untangle
Steve Smith, Director, Product Marketing, Coghead

Find out more and register at www.svpma.org or watch the live stream below.

Eastwick Black & Orange Bash a Success!

Agency Staff — Sat, 03 Nov 2007 00:07:29 +0000

Eastwick would like to thank everyone for joining us and making last week’s Black and Orange Bash the best yet. The art, music, and food created a terrific setting, but it was the incredible group of more than 200 people and the prolific networking that made the night so memorable. From reconnecting with old friends to meeting interesting members of the Silicon Valley tech scene, the party was tremendous. The event also garnered some pretty nice press in The Wall Street Journal, eWeek, and Jeremiah Owyang’s blog.

We hope to see you next year!