Eastwick Speaks at Software 2008
On Tuesday, April 29, Eastwick Vice President Melissa Neumann spoke at the Software 2008 conference, held in conjunction with Interop in Las Vegas. Melissa’s talk, PR 2008, Navigating the Changing Media Landscape, asserted that despite the explosion of new media channels, PR strategy today is still the same as it’s always been: reach the right people through the right channels, with the right message at the right time. The new media channels, however, do require new tools and an understanding of a more transparent, “conversational� approach to communicating with target audiences. Melissa covered best practices for corporate blogging, building online communities, and incorporating the use of video into the mix. Request a copy of the presentation.
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May 1st, 2008 | Filed under
Eastwick Agency News, Events |
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Facebook and Social Networking for Business Users
Eastwick Communications weekly Social Media Monday will feature Ellen Petry Leanse this week. Ellen brings 25 years of experience with online networks to her work as a social media strategist. A popular adviser, speaker and online presenter, Ellen’s guidance has helped businesses of all sizes to find, connect and converse with customers in measurably effective ways. Her “Facebook Hour of Power,” featured in this webinar, will explain the key functions of the Facebook platform and how Facebook can be used to develop and manage rewarding personal and business connections.
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March 24th, 2008 | Filed under
Events |
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Joel Postman to Moderate Web 2.0 Panel Discussion at SVPMA
On Dec. 5, Joel Postman, Eastwick’s EVP of Emerging Media, will moderate a Silicon Valley Product Management Association (SVPMA) panel discussion, “The new marketing conversation: using Web 2.0 to engage with customers and influencers.”
The panel discussion will focus on social media technologies and the profound changes taking place in how companies reach customers, prospects, developers and others.
Date: Wednesday, December 5, 2007
Time: 6:30 p.m. to 9:30 p.m.
Location: Santa Clara Hilton
4949 Great America Parkway
Santa Clara, CA 95054
Map
Agenda
6:30 pm – Registration, Networking and Refreshments
7:30 pm – Presentation
9:30 pm – Wrap-up/networking
Panel Members
Brian Ziel, Director of Corporate Communications, Seagate
Brad Hunstable, Founder, Ustream.TV
Raul Mujica, VP, Product Management and Marketing, Untangle
Steve Smith, Director, Product Marketing, Coghead
Find out more and register at www.svpma.org or watch the live stream below.
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November 27th, 2007 | Filed under
Eastwick Agency News, Events, Speaking Engagements |
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Eastwick Black & Orange Bash a Success!
Eastwick would like to thank everyone for joining us and making last week’s Black and Orange Bash the best yet. The art, music, and food created a terrific setting, but it was the incredible group of more than 200 people and the prolific networking that made the night so memorable. From reconnecting with old friends to meeting interesting members of the Silicon Valley tech scene, the party was tremendous. The event also garnered some pretty nice press in The Wall Street Journal, eWeek, and Jeremiah Owyang’s blog.
We hope to see you next year!
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November 2nd, 2007 | Filed under
Eastwick Agency News, Eastwick in the News, Events |
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Eastwick to Sponsor “What’s Hot and What’s Not in 2008″ Panel
Eastwick is proud to be a Bronze Sponsor of an exciting technology industry panel presented by the Silicon Valley PRSA and The Computer History Museum. “What’s Hot and What’s Not in 2008″ will feature such notables as Don Clark of The Wall Street Journal, BusinessWeek’s Rob Hof, Kara Swisher of All Things Digital, and Robert Scoble, discussing the biggest tech stories of 2007 and their predictions for 2008.
Register here for the November 28 event.
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October 30th, 2007 | Filed under
Events |
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The Wall Street Journal: Office Halloween Do’s and Don’ts
“Eastwick Communications throws a wicked Halloween event.” So writes The Wall Street Journal’s Amy Hoak in a piece about office-appropriate attire and behavior for Halloween. Eastwick’s Linda Clarke talked to the Journal about Eastwick’s upcoming Black & Orange Bash.
 
Read the full story here (registration required).
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October 24th, 2007 | Filed under
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Eastwick Communications Shares Proven Social Media Strategies at Upcoming Conferences
Eastwick today announced that its chief evangelist for social media, Joel Postman, will share Eastwick’s social media experiences and insights at a number of upcoming speaking engagements. Postman, an executive communications expert and veteran blogger, is often sought out by journalists and researchers to comment on social media trends and best practices.
Read more here.
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October 22nd, 2007 | Filed under
Eastwick Agency News, Events, Speaking Engagements |
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[Updated] Joel Postman to Speak on PR and Media Ethics Panel
[Note: this event scheduled for September 6 has been postponed. We will update with a new date and other details as they become available]
Joel Postman, Eastwick’s executive vice president for Emerging Media, has been invited to participate on a panel of PR and media experts to discuss “how the Internet is changing PR and media ethics.” The panel is sponsored by the PRSA’s Silicon Valley Chapter.
Click here for details and a registration form.