Eastwick Communications Agency News

Technology PR Veteran Melissa Neumann Promoted to Executive Vice President of Eastwick Communications

staff — Tue, 09 Feb 2010 23:15:03 +0000

Eastwick Lands New Clients in Growing Markets, Search, Cleantech, Digital Entertainment, Mobile and Storage

MOUNTAIN VIEW, CA–(Marketwire - February 9, 2010) - Eastwick Communications announced today that Melissa Neumann has been promoted to executive VP and will lead the agency’s San Francisco and Silicon Valley offices. In addition, the agency announced it has landed several new clients in some of the fastest-growing markets including search, cleantech, mobile and storage. New clients include Bridgelux, Lucid Imagination, NetBase, Sonic Solutions, Tandberg Data, and Zerista.

Read full press release here

Eastwick to Host PRSA-SF Young Professionals Meeting October 15

staff — Mon, 28 Sep 2009 21:02:57 +0000

THURS., OCTOBER 15, 2009 – PRSA-SF YP PROGRAM: How to Leverage Social Media to Advance Your PR Efforts

As a savvy professional, you already use social media, right? You regularly write wall posts on your friends’ Facebook pages, you tweeted about the loss of MJ, and you knew how to find the Kanye West and Taylor Swift video on YouTube within minutes. Right? Great! You’re dialed-in to the social media arena.

But… exactly how do you transform your knowledge about social media into a tool that’s critical to your public relations and marketing campaign? Join Rachel Shelton and Lyda Velez from Eastwick Communications as they review how you can leverage your social media efforts effectively. Most importantly, learn how to stay competitive using the skills you already know. Come from 6-8 pm on October 15 at the Eastwick SF Office!

For more information click here

Eastwick Communications featured in E-Commerce Times: Social Networking Leaves Email in the Dust - Sort Of

Tina Salcedo — Tue, 10 Mar 2009 06:59:06 +0000

Eastwick News: The online experience is increasingly oriented toward community interactions — and social networks and blogs are far more efficient means of group communication than email. Thus, it’s not surprising that a Nielsen survey identified a growing preference for networking over one-to-one correspondence. However, the survey did not include business email use, which is still very strong.

By Erika Morphy

Read full article here.

Eastwick Communications featured in Silicon Valley Watcher: Guest Post: Bay Area PR Firms Help Non-Profits

Tina Salcedo — Fri, 06 Feb 2009 07:11:47 +0000

Eastwick’s Kevin Cheng writes:

Read full article here.

PR Week: “Employees, Clients Gain from Enterprise Social Networks”

Agency Staff — Fri, 24 Oct 2008 19:17:05 +0000

On October 6, Eastwick’s director of digital services and media evangelist, Jennifer Lindsay, was quoted in a PR Week article about social networks. In the article, Jennifer shares details about how Eastwick recently used Socialtext as a platform to communicate during a client event, and how it can be an efficient way to access information.

Emerging C-Series: “Best Practices for Growth in an Uncertain Economy”

Agency Staff — Mon, 13 Oct 2008 17:49:39 +0000

Eastwick’s Co-Founder and Principal, Barbara Bates, will be a panel speaker at the Emerging C-Series event titled, “Best Practices for Growth in an Uncertain Economy,” on October 23, 2008. This is a free educational event that will cover issues affecting venture-backed companies and how to make the best out of challenging economic conditions, so sign up today!

The Firm Voice: “RFP Gold: Seven Ways to Win New Business in a Tight Economy, Despite Low Quality RFPs.”

Agency Staff — Mon, 13 Oct 2008 17:18:53 +0000

On October 8, Eastwick’s Executive Vice President, Linda Clarke, was quoted in The Firm Voice about how to win new business in an economic downturn. She brings perspectives from the agency and corporate sides of PR and advises to watch out for red flags such as questions that do not relate back to the company’s business goals.

Read the full article here.

Eastwick Speaks at Software 2008

admin — Thu, 01 May 2008 22:32:22 +0000

On Tuesday, April 29, Eastwick Vice President Melissa Neumann spoke at the Software 2008 conference, held in conjunction with Interop in Las Vegas. Melissa’s talk, PR 2008, Navigating the Changing Media Landscape, asserted that despite the explosion of new media channels, PR strategy today is still the same as it’s always been: reach the right people through the right channels, with the right message at the right time. The new media channels, however, do require new tools and an understanding of a more transparent, “conversational” approach to communicating with target audiences. Melissa covered best practices for corporate blogging, building online communities, and incorporating the use of video into the mix. Request a copy of the presentation.

Facebook and Social Networking for Business Users

Agency Staff — Mon, 24 Mar 2008 18:03:50 +0000

Eastwick Communications weekly Social Media Monday will feature Ellen Petry Leanse this week. Ellen brings 25 years of experience with online networks to her work as a social media strategist. A popular adviser, speaker and online presenter, Ellen’s guidance has helped businesses of all sizes to find, connect and converse with customers in measurably effective ways. Her “Facebook Hour of Power,” featured in this webinar, will explain the key functions of the Facebook platform and how Facebook can be used to develop and manage rewarding personal and business connections.

Christian Science Monitor: Meet the fake Steve Jobs…

Agency Staff — Fri, 11 Jan 2008 18:52:02 +0000

Eastwick’s Joel Postman talked to the Christian Science Monitor about the Fake Steve Jobs phenomenon and the power of parody, which he calls “a great way to talk back to big companies.”

Read the story here.