Eastwick Communications Agency News

Google Enterprise Executive Ellen Leanse Joins Eastwick Communications as Vice President

admin — Tue, 24 Aug 2010 17:07:34 +0000

Agency Further Enhances Its Groundbreaking Influencer Communications Programs

Eastwick Communications continues to strengthen its influencer relations focus with the addition of Google Enterprise executive Ellen Leanse as Vice President. With three decades of experience in social media and business strategy, Leanse brings her strategic skills in influencer dynamics to Eastwick, where she will lead the agency’s San Francisco office.

Read full release here.

Eastwick Communications Unveils Content Creation and Distribution Services

staff — Tue, 23 Mar 2010 17:53:55 +0000

ECOSystem Helps Companies Tap Top Journalist Talent to Create Content and Provides Interactive Distribution Channel to Engage Audiences and Foster Influence

MOUNTAIN VIEW, CA–(Marketwire – March 23, 2010) – Eastwick Communications (http://www.eastwick.com), a top independent integrated communications firm, today announced the Eastwick Content Optimization System (ECOSystem), a new content creation service and interactive, online content hub where clients’ digital assets can be optimized for distribution and engagement.

Read full release here.

Eastwick Communications Launches New Influence Mapping Service Based on Architecture of Influence Methodology

staff — Mon, 15 Mar 2010 23:12:13 +0000

MOUNTAIN VIEW, CA — 03/15/10 — Eastwick Communications, a top independent integrated communications firm, today announced its Influence Mapping service. The new service is designed to help companies stand out in today’s confusing communications landscape and achieve real, measurable business results such as increased brand preference, customer and influencer engagement, and lead generation. Eastwick’s new service is based on its Architecture of Influence methodology, which leverages a data-driven approach to identify the real influencers in specific markets based on how people truly consume and share information online.

Read full article here.

Technology PR Veteran Melissa Neumann Promoted to Executive Vice President of Eastwick Communications

staff — Tue, 09 Feb 2010 23:15:03 +0000

Eastwick Lands New Clients in Growing Markets, Search, Cleantech, Digital Entertainment, Mobile and Storage

MOUNTAIN VIEW, CA–(Marketwire – February 9, 2010) – Eastwick Communications announced today that Melissa Neumann has been promoted to executive VP and will lead the agency’s San Francisco and Silicon Valley offices. In addition, the agency announced it has landed several new clients in some of the fastest-growing markets including search, cleantech, mobile and storage. New clients include Bridgelux, Lucid Imagination, NetBase, Sonic Solutions, Tandberg Data, and Zerista.

Read full press release here

Eastwick to Host PRSA-SF Young Professionals Meeting October 15

staff — Mon, 28 Sep 2009 21:02:57 +0000

THURS., OCTOBER 15, 2009 – PRSA-SF YP PROGRAM: How to Leverage Social Media to Advance Your PR Efforts

As a savvy professional, you already use social media, right? You regularly write wall posts on your friends’ Facebook pages, you tweeted about the loss of MJ, and you knew how to find the Kanye West and Taylor Swift video on YouTube within minutes. Right? Great! You’re dialed-in to the social media arena.

But… exactly how do you transform your knowledge about social media into a tool that’s critical to your public relations and marketing campaign? Join Rachel Shelton and Lyda Velez from Eastwick Communications as they review how you can leverage your social media efforts effectively. Most importantly, learn how to stay competitive using the skills you already know. Come from 6-8 pm on October 15 at the Eastwick SF Office!

For more information click here

Eastwick Communications featured in E-Commerce Times: Social Networking Leaves Email in the Dust – Sort Of

Tina Salcedo — Tue, 10 Mar 2009 06:59:06 +0000

Eastwick News: The online experience is increasingly oriented toward community interactions — and social networks and blogs are far more efficient means of group communication than email. Thus, it’s not surprising that a Nielsen survey identified a growing preference for networking over one-to-one correspondence. However, the survey did not include business email use, which is still very strong.

By Erika Morphy

Read full article here.

Eastwick Communications featured in Silicon Valley Watcher: Guest Post: Bay Area PR Firms Help Non-Profits

Tina Salcedo — Fri, 06 Feb 2009 07:11:47 +0000

Eastwick’s Kevin Cheng writes:

Read full article here.

Agency Staff — Fri, 24 Oct 2008 19:17:05 +0000

On October 6, Eastwick’s director of digital services and media evangelist, Jennifer Lindsay, was quoted in a PR Week article about social networks. In the article, Jennifer shares details about how Eastwick recently used Socialtext as a platform to communicate during a client event, and how it can be an efficient way to access information.