Eastwick Communications Agency News

PR Week: “Employees, Clients Gain from Enterprise Social Networks”

Eastwick Agency News — Fri, 24 Oct 2008 19:17:05 +0000

On October 6, Eastwick’s director of digital services and media evangelist, Jennifer Lindsay, was quoted in a PR Week article about social networks. In the article, Jennifer shares details about how Eastwick recently used Socialtext as a platform to communicate during a client event, and how it can be an efficient way to access information.

Emerging C-Series: “Best Practices for Growth in an Uncertain Economy”

Eastwick Agency News — Mon, 13 Oct 2008 17:49:39 +0000

Eastwick’s Co-Founder and Principal, Barbara Bates, will be a panel speaker at the Emerging C-Series event titled, “Best Practices for Growth in an Uncertain Economy,” on October 23, 2008. This is a free educational event that will cover issues affecting venture-backed companies and how to make the best out of challenging economic conditions, so sign up today!

The Firm Voice: “RFP Gold: Seven Ways to Win New Business in a Tight Economy, Despite Low Quality RFPs.”

Eastwick Agency News — Mon, 13 Oct 2008 17:18:53 +0000

On October 8, Eastwick’s Executive Vice President, Linda Clarke, was quoted in The Firm Voice about how to win new business in an economic downturn. She brings perspectives from the agency and corporate sides of PR and advises to watch out for red flags such as questions that do not relate back to the company’s business goals.

Read the full article here.

Eastwick Speaks at Software 2008

admin — Thu, 01 May 2008 22:32:22 +0000

On Tuesday, April 29, Eastwick Vice President Melissa Neumann spoke at the Software 2008 conference, held in conjunction with Interop in Las Vegas. Melissa’s talk, PR 2008, Navigating the Changing Media Landscape, asserted that despite the explosion of new media channels, PR strategy today is still the same as it’s always been: reach the right people through the right channels, with the right message at the right time. The new media channels, however, do require new tools and an understanding of a more transparent, “conversational” approach to communicating with target audiences. Melissa covered best practices for corporate blogging, building online communities, and incorporating the use of video into the mix. Request a copy of the presentation.

Facebook and Social Networking for Business Users

Eastwick Agency News — Mon, 24 Mar 2008 18:03:50 +0000

Eastwick Communications weekly Social Media Monday will feature Ellen Petry Leanse this week. Ellen brings 25 years of experience with online networks to her work as a social media strategist. A popular adviser, speaker and online presenter, Ellen’s guidance has helped businesses of all sizes to find, connect and converse with customers in measurably effective ways. Her “Facebook Hour of Power,” featured in this webinar, will explain the key functions of the Facebook platform and how Facebook can be used to develop and manage rewarding personal and business connections.

Christian Science Monitor: Meet the fake Steve Jobs…

Eastwick Agency News — Fri, 11 Jan 2008 18:52:02 +0000

Eastwick’s Joel Postman talked to the Christian Science Monitor about the Fake Steve Jobs phenomenon and the power of parody, which he calls “a great way to talk back to big companies.”

Read the story here.

Inc. Magazine: Don’t Fear the Wiki! Business Can Benefit

Eastwick Agency News — Mon, 17 Dec 2007 19:33:46 +0000

Eastwick’s own Joel Postman spoke to Inc. about how Eastwick is utilizing the power of wikis to make the agency more efficient (and greener) by improving communication and reducing paper.

Read the story here.

Joel Postman to Moderate Web 2.0 Panel Discussion at SVPMA

Eastwick Agency News — Wed, 28 Nov 2007 00:07:30 +0000

On Dec. 5, Joel Postman, Eastwick’s EVP of Emerging Media, will moderate a Silicon Valley Product Management Association (SVPMA) panel discussion, “The new marketing conversation: using Web 2.0 to engage with customers and influencers.”

The panel discussion will focus on social media technologies and the profound changes taking place in how companies reach customers, prospects, developers and others.

Date: Wednesday, December 5, 2007
Time: 6:30 p.m. to 9:30 p.m.
Location: Santa Clara Hilton
4949 Great America Parkway
Santa Clara, CA 95054
Map

Agenda
6:30 pm - Registration, Networking and Refreshments
7:30 pm - Presentation
9:30 pm - Wrap-up/networking

Panel Members
Brian Ziel, Director of Corporate Communications, Seagate
Brad Hunstable, Founder, Ustream.TV
Raul Mujica, VP, Product Management and Marketing, Untangle
Steve Smith, Director, Product Marketing, Coghead

Find out more and register at www.svpma.org or watch the live stream below.

Eastwick Black & Orange Bash a Success!

Eastwick Agency News — Sat, 03 Nov 2007 00:07:29 +0000

Eastwick would like to thank everyone for joining us and making last week’s Black and Orange Bash the best yet. The art, music, and food created a terrific setting, but it was the incredible group of more than 200 people and the prolific networking that made the night so memorable. From reconnecting with old friends to meeting interesting members of the Silicon Valley tech scene, the party was tremendous. The event also garnered some pretty nice press in The Wall Street Journal, eWeek, and Jeremiah Owyang’s blog.

We hope to see you next year!

Eastwick to Sponsor “What’s Hot and What’s Not in 2008″ Panel

Eastwick Agency News — Wed, 31 Oct 2007 00:16:41 +0000

Eastwick is proud to be a Bronze Sponsor of an exciting technology industry panel presented by the Silicon Valley PRSA and The Computer History Museum. “What’s Hot and What’s Not in 2008″ will feature such notables as Don Clark of The Wall Street Journal, BusinessWeek’s Rob Hof, Kara Swisher of All Things Digital, and Robert Scoble, discussing the biggest tech stories of 2007 and their predictions for 2008.