Client Coverage
July 2nd, 2009

Fujitsu America featured in Network World: “Energy-efficient servers earn a star — but so what?”

Fujitsu News: This article on energy efficient servers by Mary Pratt quotes Fujitsu America’s R. McCormack: “There are a lot of ways to measure them and what they’re doing. There’s no single benchmark to cover everything, but I’m certainly a fan of coming up with something we can all look for.”

By Mary K. Pratt

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Published by: staff on July 2nd, 2009 | Filed under Eastwick Communications | Comment now »



July 2nd, 2009

Fujitsu America featured in TabletPCReview.com: “Most Popular Tablet PCs of June 2009”

Fujitsu News: TabletPCReview.com lists three Fujitsu products in its top 10 Tablet PCs for June: 4) Fujitsu LifeBook T5010 Tablet PC 9)Fujitsu LifeBook T2020 and 10) Fujitsu LifeBook T1010.

By Staff

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Published by: staff on July 2nd, 2009 | Filed under Eastwick Communications, Fujitsu America | Comment now »



July 2nd, 2009

Fujitsu America featured in Channel Insider: “Technology Resellers Get Credit Help from Fujitsu, GE Capital”

Fujitsu News:Fujitsu America and GE Capital are partnering to offer 60-day payment terms to technology resellers who source select Fujitsu America products through technology distributors D&H, Tech Data and Synnex. The offer is one of several special credit and finance offers extended by vendors and distribution companies in cooperation with third-party financing firms to help jump-start technology spending as traditional sources of credit have dried up.

By Jessica Davis

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Published by: staff on July 2nd, 2009 | Filed under Eastwick Communications, Fujitsu America | Comment now »



July 2nd, 2009

StrongMail Systems featured in BtoB Magazine: Survey: Social media emerges as direct marketing channel

Strongmail news: A new survey points to the emergence of social media as a direct marketing channel in tandem with e-mail, with significant investment planned in such programs for the second half of this year.

According to the study by e-mail company StrongMail Systems, social media is a hot initiative with e-mail marketers, with 66% planning to integrate the two channels this year. Forty-eight percent have already formulated a strategy for achieving this initiative, the survey found.

By Christopher Hosford

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Published by: staff on July 2nd, 2009 | Filed under Eastwick Communications, Strongmail | Comment now »



July 2nd, 2009

StrongMail Systems featured in EMC: Let the Land-Grabbing Begin – Use Social Applications to Enhance Your Email Programs

Strongmail news: I’ve been hearing a lot of questions surrounding the best application of social media to the marketing mix, but one that has been slightly overlooked and under-discussed is who should really own it within an organization. And until you can figure that out, it is really difficult to hold any one internal resource responsible for devising a solid and actionable social plan.

By staff

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Published by: staff on July 2nd, 2009 | Filed under Eastwick Communications, Strongmail | Comment now »



July 2nd, 2009

StrongMail Systems Featured in Online Media Daily: Email, Social Media Merged To Create Marketing Channel

Strongmail news: StrongMail Systems Monday unveiled a strategy and a set of tools intended to link email marketing with social media campaigns on Facebook, MySpace, Bebo, and Digg, among others. Its “framework” turns static email programs viral.

StrongMail, which enables direct marketers to integrate social media into email marketing programs, has developed a social media framework that consists of three core functions: Social Programs, Social Direct and Social Share. As direct marketers struggle to fit social media programs into their overall marketing strategy, Ryan Deutsch believes the tools that integrate both will become the hub that supports strategies.

By Laurie Sullivan

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Published by: staff on July 2nd, 2009 | Filed under Eastwick Communications, Strongmail | Comment now »



July 2nd, 2009

StrongMail Systems featured in Adotas: Email integrates with social media, data shows trend for direct marketing

Strongmail News: The direct marketing standby, whose death has long been foretold, just keeps reinventing itself as new platforms emerge and the social media craze is no exception.

While there is still a wide-spread land-grab for ownership of social media within marketing departments, 36% of marketers say that their direct marketing department owns social media, according to a new survey by StrongMail. Though only 9% of the respondents say social media is owned by the public relations departments, only 5% have a dedicated social media department.

By Edward Barrera

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Published by: staff on July 2nd, 2009 | Filed under Eastwick Communications, Strongmail | Comment now »



June 30th, 2009

One-On-One with Alexei Agratchev

BVI News: Dashboard Insight recently spoke with Alexei Agratchev about retail metrics, product customization and the use of video data in modern BI applications.

Dashboard Insight: Where does BVI Networks sit on the B.I. stack?

Alexei Agratchev: BVI Networks’ RetailNEXT is a vertical-based BI application for retailers.  Unlike many BI systems which are more focused at a general business-process level, RetailNEXT is able to give more meaningful insights for retailers.  We handle all layers of the BI stack from aggregating video-camera data with video analytics - and collecting data from POS systems - to displaying interactive dashboards of key retail metrics and overall in-store custom reports.  We also have powerful data analytic algorithms that run in the background to find trends in shopper behavior.

By Karly Gaffney

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Published by: Tina Salcedo on June 30th, 2009 | Filed under BVI, Eastwick Communications | Comment now »



June 29th, 2009

MDM vendors improve data quality, stewardship, according to Gartner

D&B Purisma News: A new emphasis on data quality analysis and data stewardship roles were among the developments over the last year in the master data management (MDM) for customer data market, according to Gartner’s latest Magic Quadrant Report.

Responding to customer demands, vendors like IBM, Oracle and Initiate Systems have added or improved data stewardship and governance functions, and data quality profiling, visualization and analysis capabilities, according to John Radcliffe, an analyst with the Stamford, Conn.-based research firm and author of the report.

By Jeff Kelly

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Published by: Tina Salcedo on June 29th, 2009 | Filed under Eastwick Communications, Purisma | Comment now »



June 26th, 2009

Infobright, Pentaho team up with Sun to offer new BI infrastructure

Pentaho News: Infobright, the open source data warehousing company, and Pentaho, the commercial open source alternative for business intelligence (BI), have teamed with Sun Microsystems to offer a hardware and software system for the deployment of BI infrastructure. The system consists of either the Sun Fire X4275 storage server or Sun Storage 7310 unified storage system, which along with Sun’s Open Network Systems offers a platform to run internet applications. It also consists of Pentaho BI Suite Enterprise Edition, which reportedly addresses the spectrum of end-user BI needs for interactive reporting, analysis and dashboards, along with data integration capabilities, and Infobright’s column-oriented analytic database. The database is integrated with Sun’s MySQL and provides a self-managing database designed for BI.

By Staff

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Published by: Tina Salcedo on June 26th, 2009 | Filed under Eastwick Communications, Pentaho | Comment now »