Forrester: Show Me Your Viral Video And I’ll Show You Mine

Forrester’s marketing blogger, Laura Ramos, wrote about a “home” video Scalent Systems’ marketing team created to promote their server infrastructure repurposing software (and later posted on YouTube). Ramos said, ”Our take: video may become the digital tchotchke: logo-emblazoned pens, toys, and other useless items companies give to prospects or hand out at tradeshows.”  

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