Client Coverage
June 23rd, 2008
NetworkWorld: Marketers mucking Up Data-Privacy Efforts
As reported on June 23 by Ellen Messmer of NetworkWorld, a study by the Ponemon Institute showed that it is common for marketers to give out personal information “such as home address, telephone, date of birth, gender, e-mail address, credit card and Social Security numbers.” However, most privacy officers were unaware that these breaches in data security had occurred within their company.
Read the article.