Client Coverage

MDM vendors improve data quality, stewardship, according to Gartner

D&B Purisma News: A new emphasis on data quality analysis and data stewardship roles were among the developments over the last year in the master data management (MDM) for customer data market, according to Gartner’s latest Magic Quadrant Report.

Responding to customer demands, vendors like IBM, Oracle and Initiate Systems have added or improved data stewardship and governance functions, and data quality profiling, visualization and analysis capabilities, according to John Radcliffe, an analyst with the Stamford, Conn.-based research firm and author of the report.

By Jeff Kelly

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