July 2nd, 2009

StrongMail Systems featured in BtoB Magazine: Survey: Social media emerges as direct marketing channel

Strongmail news: A new survey points to the emergence of social media as a direct marketing channel in tandem with e-mail, with significant investment planned in such programs for the second half of this year.

According to the study by e-mail company StrongMail Systems, social media is a hot initiative with e-mail marketers, with 66% planning to integrate the two channels this year. Forty-eight percent have already formulated a strategy for achieving this initiative, the survey found.

By Christopher Hosford

Read full article here