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StrongMail Systems Featured in Online Media Daily: Email, Social Media Merged To Create Marketing Channel

Strongmail news: StrongMail Systems Monday unveiled a strategy and a set of tools intended to link email marketing with social media campaigns on Facebook, MySpace, Bebo, and Digg, among others. Its “framework” turns static email programs viral.

StrongMail, which enables direct marketers to integrate social media into email marketing programs, has developed a social media framework that consists of three core functions: Social Programs, Social Direct and Social Share. As direct marketers struggle to fit social media programs into their overall marketing strategy, Ryan Deutsch believes the tools that integrate both will become the hub that supports strategies.

By Laurie Sullivan

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