StrongMail featured in MarketingSherpa: “Transactional Email Overhaul: 5 Strategies to Revive an Older Program”

StrongMail Systems News: SUMMARY: Many marketers know the value of well-placed promotions in transactional emails, but the automated nature of those sends might make it tempting to simply set up a program and ignore it.

See how a marketer is re-invigorating a transactional email program that had been on autopilot for too long. Includes strategies for targeting improvements by focusing on metrics, creative, segmentation and testing.

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