Client Coverage
November 3rd, 2008

ClickZ: Using E-mail to Drive Renewals

On November 3 Jeanne Jennings of ClickZ wrote, E-mail renewals are a form of transactional message; they relate to a previously agreed on business deal.  As a result, they benefit from the halo effect we see around transactional messages.  A 2007 survey done by MarketingSherpa, StrongMail, and Survey Sampling International found that 75 percent of respondents said they “very often/always” or “frequently” read transactional e-mail messages.

Read full article here.

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Published by: Eastwick Client Coverage on November 3rd, 2008 | Filed under Eastwick Communications | Comment now »



October 27th, 2008

iMedia Connection: The power struggle over transactional emails

On October 27 Spencer Kollas director of delivery services at StrongMail wrote in iMedia Connection, if your IT department is in charge of your company’s transactional emails, you could be leaving millions of dollars on the table.  Here’s how — and why — to take control.

Read full story here.

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October 20th, 2008

CRM.com: The Maturing of MDM

On October 20 Lauren McKay of CRM.com wrote Kim Fahey of RR Donnelly, “outlined the key challenges RR Donnelly encountered during its implementation of Purisma’s MDM solution, as well as the strategic lessons the company learned along the way…”

Read full article here.



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October 15th, 2008

CNET News: Pentaho accelerates its business, upgrades its board and executive team

On October 15 Matt Asay of CNET News wrote that Pentaho “just announced a string of big-name customer wins, including Delta Dental, Mozilla, and a $1 million deal with a ‘major European retailer.’”

Read full article here.

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October 14th, 2008

Computer Shopper: Fujitsu Adds Flair with Updated LifeBook A6220 Laptop

On October 14 Jamie Bsales blogged in Computer Shopper that, we’ve always felt Fujitsu was the “sleeper” among laptop makers, turning out top-notch but under-the-radar products while HP and Toshiba went all glossy and slick.

Read full article here.

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October 14th, 2008

Laptop: Fujitsu Unveils Swappable Lids, Centrino 2 Refreshes

On October 14 Dana Wollman of Laptop Magazine wrote, Fujitsu announced a couple of changes to its notebook lineup.  Starting with style, the LifeBook A6220 (starting at $1,299) is available with interchangeable lids, a feature Fujitsu pioneered with the LifeBook A1110.

Read the full article here.

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October 9th, 2008

TMCnet: 2008 INTERNET TELEPHONY Excellence Award Winners Announced

On October 9, 2008 TMCnet announced the 2008 INTERNET TELEPHONY Excellence Awards of which ShoreTel was a recipient.

Read full article here.

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September 29th, 2008

Fast Company Magazine: Biomimicry: Nature Inspired Designs

Featured in the October issue of Fast Company, Kate Rockwood wrote about nature’s influence on paint colors developed by JDSU.

Read the article.

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September 29th, 2008

TMCnet.com: Myndnet Introduces Social Networking Lead Exchange

TMCnet.com’s Brendan B. Read on September 29 wrote that Myndnet has developed an new lead-generation social media platform…enabling organizations to reach into existing communities and provide incentives for their members to participate in…[a] site in exchange for valuable data to generate more qualified leads.

Read full article here.

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September 29th, 2008

ChannelWeb: VoiceCon Calling: Hot Phones From The Show Floor

Included in ChannelWeb’s product review run is the ShoreTel IP 265. “ShoreTel, which took home the Best Of VoiceCon award for its solutions and demonstrations on the show floor, demoed a pair of color-screen desktop phones combining style with functionality.”

Read full review here.

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Published by: Eastwick Client Coverage on September 29th, 2008 | Filed under Eastwick Communications | Comment now »