Efficient Frontier featured in BusinessWeek: Marketers Cut Search Ad Spending But Reap Higher Returns
Efficient Frontier News: As investors look ahead to Google’s first-quarter earnings report, they’ll be looking for further signs of how much search advertising has been hit by the tanking economy. Here’s a look released by search marketing firm Efficient Frontier.
By Rob Hof
Published by:
Tina Salcedo on
April 14th, 2009 | Filed under
Eastwick Communications, Efficient Frontier |
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Efficient Frontier featured in CNET: Study: Less money spent per search ad
Efficient Frontier News: Advertisers bid to have their ads shown next to search results, paying only when people actually click on the ad, but on average, this cost per click (CPC) in the United States is declining on all three major search engines, according to a study by Efficient Frontier.
Read full article here.
Published by:
Tina Salcedo on
April 14th, 2009 | Filed under
Eastwick Communications, Efficient Frontier |
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Efficient Frontier featured in Search Engine Land: Report: SEM Spend Down, ROI Up As Marketers Adapt To Recession Trends
Efficient Frontier News: Search marketing platform provider Efficient Frontier released a report on Q1 2009 SEM trends. The report is based on data collected from Efficient Frontier’s U.S. clients “and covers 84 billion impressions and 785 million clicks on search and content ads on Google, Yahoo and Microsoft Live Search.” At the highest level Efficient Frontier said overall SEM spend was down vs. a year ago (-13%), as were CPC prices; however, consumer search impressions were up and ROI for advertisers was also up significantly.
Published by:
Tina Salcedo on
April 14th, 2009 | Filed under
Eastwick Communications, Efficient Frontier |
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Efficient Frontier featured in Wall Street Journal: Big US Advertisers Slash Search Ads by 13% in 1Q
Efficient Frontier News: Major U.S. advertisers cut their spending on search ads in the first quarter by 13% compared with a year ago, but the market showed signs of revival in March, according to leading search engine marketing firm Efficient Frontier.
By Scott Morrison
Published by:
Tina Salcedo on
April 14th, 2009 | Filed under
Eastwick Communications, Efficient Frontier |
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Efficient Frontier featured in WebProNews: Ahead Of Earnings Call, Google Faces Tough Climate
Efficient Frontier News: Efficient Frontier released its quarterly paid search analysis this week, based on a portion of client activity amassing 92 billion impressions and 600 million clicks. The good news of the report is that Google maintained a stronghold on the search ad-buying market, grabbing 76 percent of business.
Read full article here.
Published by:
admin on
January 21st, 2009 | Filed under
Eastwick Communications, Efficient Frontier |
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Efficient Frontier featured in SearchEngineWatch.com: Google Holds, Yahoo Gains Search Ad Share in Q4 2008, According to Efficient Frontier
Efficient Frontier News: Efficient Frontier has released a search engine advertising report for the fourth quarter of 2008. They found that Google held onto its 76% market share while Yahoo gained 3%.
By Nathania Johnson
Read full article here.
Published by:
admin on
January 20th, 2009 | Filed under
Eastwick Communications, Efficient Frontier |
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Efficient Frontier featured in MSN Money: Google leads, Yahoo gains in search ads
Efficient Frontier News: Sunnyvale, Calif.-based Efficient Frontier, which offers search engine marketing services, released the quarterly report based an analysis of 92 billion impressions and 600 million clicks across a portion of its customers.
Read full article here.
Published by:
admin on
January 20th, 2009 | Filed under
Eastwick Communications, Efficient Frontier |
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Efficient Frontier featured in B2B: To Stretch Search Budgets, Consider All the Data Possible
Efficient Frontier News: James Beriker is president-CEO of search engine analysis and advertising services company Efficient Frontier. BtoB Senior Reporter Christopher Hosford recently asked Beriker how marketers can stretch their search marketing budgets in a down economy.
Read full article here.