Client Coverage
June 29th, 2009

MDM vendors improve data quality, stewardship, according to Gartner

D&B Purisma News: A new emphasis on data quality analysis and data stewardship roles were among the developments over the last year in the master data management (MDM) for customer data market, according to Gartner’s latest Magic Quadrant Report.

Responding to customer demands, vendors like IBM, Oracle and Initiate Systems have added or improved data stewardship and governance functions, and data quality profiling, visualization and analysis capabilities, according to John Radcliffe, an analyst with the Stamford, Conn.-based research firm and author of the report.

By Jeff Kelly

Read full article here.



Published by: Tina Salcedo on June 29th, 2009 | Filed under Eastwick Communications, Purisma | Comment now »



January 19th, 2009

Get Straight to the Point

Purisma News: An ad that conveys a product’s benefit with a concise image combined with an equally efficient headline or text enables an advertiser to get the most for the least. There are no wasted words, no long-winded stories and no extraneous images. The creative team gets right down to business with clear, strong and simple images and messages. Some ads have a posterlike quality. An ad for Dell’s new Latitude E6400 laptop instantly underscores the product’s portability and convenience with the photo of a businesswoman pecking away at her computer in what appears to be a lounge area in a well-polished corporate setting. In bold, black letters, the headline declares the benefit: “I want to work anywhere I choose.”

By Staff

Read full article here.



Published by: admin on January 19th, 2009 | Filed under Eastwick Communications, Purisma | Comment now »



June 16th, 2008

1 to 1 Media: Marketers Face Substantial Obstacles

On June 16, 2008, 1to1 Media’s Kevin Zimmerman posted an article that leveraged D&B/Purisma experts, Jay Glick, Pat McParland and Catherine Pedersen to discuss the findings, and implications, of a 2008 CMO Study, titled, “Business Gain from How You Retain”.

Read the full article here.



Published by: admin on June 16th, 2008 | Filed under Purisma | Comment now »



May 6th, 2008

Oracle users prepare for MDM

On May 6, SearchOracle’s News Director, Barney Beal, discusses the five essential elements of MDM and mentions the major vendors offering MDM technology, including Purisma, D&B.

Real the full article here.



Published by: admin on May 6th, 2008 | Filed under Purisma | Comment now »



April 25th, 2008

Building a Foundation for Data Quality Success

On April 25, DM Review published an article on enterprise data written by Bob Hagenau, Vice President of products and corporate development for Purisma, a D&B company.

Read the full article here.



Published by: admin on April 25th, 2008 | Filed under Purisma | Comment now »



April 11th, 2008

“Snack Time?”

Prolific blogger, Andy Hayler, expounds on the current state of the MDM market and mentions D&B’s acquisition of Purisma.

Read the full blog here.



Published by: admin on April 11th, 2008 | Filed under Purisma | Comment now »



March 25th, 2008

Data Governance Critical To MDM Success

On March 25th Dan Power discusses CRM implementations on his blog and mentions Aaron Zorne’s white paper, published by The MDM Institute on behalf of Purisma.

Read the full blog here.



Published by: admin on March 25th, 2008 | Filed under Purisma | Comment now »



January 29th, 2008

Customer data integration tool’s fuzzy search helps clear up call center confusion

On January 29, 2008, News Editor, Jeff Kelly reported on Corporate Express’ use of Purisma’s data hub to streamline their data and improve handle time in their call centers.

Read the full article.



Published by: admin on January 29th, 2008 | Filed under Purisma | Comment now »



January 2nd, 2008

Winning Master Data Management Strategies for 2008

In January 2008, the Aberdeen Group incorporated Purisma in their research preview of the Winning Master Data Management Strategies for 2008.

Read the report.



Published by: admin on January 2nd, 2008 | Filed under Purisma | Comment now »



January 2nd, 2008

The Master Piece

In the January 2008 issue of Destination CRM, Colin Beasty covered the best tips and pieces of advice that industry pundits have to offer in terms of implementing an MDM solution and included Purisma as a comprehensive MDM vendor.

Read the full article.



Published by: admin on January 2nd, 2008 | Filed under Purisma | Comment now »