MDM vendors improve data quality, stewardship, according to Gartner
D&B Purisma News: A new emphasis on data quality analysis and data stewardship roles were among the developments over the last year in the master data management (MDM) for customer data market, according to Gartner’s latest Magic Quadrant Report.
Responding to customer demands, vendors like IBM, Oracle and Initiate Systems have added or improved data stewardship and governance functions, and data quality profiling, visualization and analysis capabilities, according to John Radcliffe, an analyst with the Stamford, Conn.-based research firm and author of the report.
By Jeff Kelly
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Tina Salcedo on
June 29th, 2009 | Filed under
Eastwick Communications, Purisma |
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Get Straight to the Point
Purisma News: An ad that conveys a product’s benefit with a concise image combined with an equally efficient headline or text enables an advertiser to get the most for the least. There are no wasted words, no long-winded stories and no extraneous images. The creative team gets right down to business with clear, strong and simple images and messages. Some ads have a posterlike quality. An ad for Dell’s new Latitude E6400 laptop instantly underscores the product’s portability and convenience with the photo of a businesswoman pecking away at her computer in what appears to be a lounge area in a well-polished corporate setting. In bold, black letters, the headline declares the benefit: “I want to work anywhere I choose.â€?
By Staff
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admin on
January 19th, 2009 | Filed under
Eastwick Communications, Purisma |
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1 to 1 Media: Marketers Face Substantial Obstacles
On June 16, 2008, 1to1 Media’s Kevin Zimmerman posted an article that leveraged D&B/Purisma experts, Jay Glick, Pat McParland and Catherine Pedersen to discuss the findings, and implications, of a 2008 CMO Study, titled, “Business Gain from How You Retain”.
Read the full article here.
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June 16th, 2008 | Filed under
Purisma |
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Oracle users prepare for MDM
On May 6, SearchOracle’s News Director, Barney Beal, discusses the five essential elements of MDM and mentions the major vendors offering MDM technology, including Purisma, D&B.
Real the full article here.
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admin on
May 6th, 2008 | Filed under
Purisma |
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Building a Foundation for Data Quality Success
On April 25, DM Review published an article on enterprise data written by Bob Hagenau, Vice President of products and corporate development for Purisma, a D&B company.
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April 25th, 2008 | Filed under
Purisma |
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“Snack Time?�
Prolific blogger, Andy Hayler, expounds on the current state of the MDM market and mentions D&B’s acquisition of Purisma.
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April 11th, 2008 | Filed under
Purisma |
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Data Governance Critical To MDM Success
On March 25th Dan Power discusses CRM implementations on his blog and mentions Aaron Zorne’s white paper, published by The MDM Institute on behalf of Purisma.
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admin on
March 25th, 2008 | Filed under
Purisma |
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Customer data integration tool’s fuzzy search helps clear up call center confusion
On January 29, 2008, News Editor, Jeff Kelly reported on Corporate Express’ use of Purisma’s data hub to streamline their data and improve handle time in their call centers.
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admin on
January 29th, 2008 | Filed under
Purisma |
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Winning Master Data Management Strategies for 2008
In January 2008, the Aberdeen Group incorporated Purisma in their research preview of the Winning Master Data Management Strategies for 2008.
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admin on
January 2nd, 2008 | Filed under
Purisma |
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The Master Piece
In the January 2008 issue of Destination CRM, Colin Beasty covered the best tips and pieces of advice that industry pundits have to offer in terms of implementing an MDM solution and included Purisma as a comprehensive MDM vendor.
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January 2nd, 2008 | Filed under
Purisma |
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Destination CRM: Dun & Bradstreet Buys Purisma
Phillip Britt of DestinationCRM.com covered Dun & Bradstreet’s acquisition of Purisma on November 8.
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November 9th, 2007 | Filed under
Purisma |
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Intelligent Enterprise: Master Data: Think Globally, Start Locally
Doug Henschen included Purisma’s DataHub 3.5, released on October 1, in an article about the fast-growing master data management (MDM)Â market.
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October 3rd, 2007 | Filed under
Purisma |
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Investor’s Business Daily: Tech Firms Plug Into ‘Appliances’
Start-up Purisma was featured in J. Bonasia’s round-up of emerging “software appliances” on July 19. Bob Hagenau, Purisma co-founder, was quoted in the article.
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admin on
July 19th, 2007 | Filed under
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B-Eye Network: Exclusive Interview: Bob Hagenau, Cofounder & VP of Products and Corporate Development for Purisma
The B-Eye Network Solution Spotlight posted an exclusive audio interview with Purisma’s Co-Founder and VP of Products and Corporate Development, Bob Hagenau.
Hagenau discusses the company’s solutions-driven approach to MDM and new features of Purisma Data Hub and Business Data Appliance.
Listen to the podcast.
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admin on
May 31st, 2007 | Filed under
Purisma |
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Destination CRM: Purisma Points to MDM
News of Purisma’s upgrade to its core Data Hub master data management solution (MDM) and the release of the industry’s first MDM appliance system, Business Data Appliances, dubbed MDM in a box, was highlighted in a Destination CRM article on March 29th.
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May 2nd, 2007 | Filed under
Purisma |
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Computerwire: Purisma Unveils First MDM Appliance
Purisma announced the industry’s first master data management (MDM) appliance system on March 26th. The company also unveiled an upgraded version of its Data Hub product.
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May 2nd, 2007 | Filed under
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DMReview: Beware of Different Flavors of MDM
In a March 15th DMReview special report, Bob Hagenau, vice president of products and co-founder of Purisma, explains the benefits of master data management (MDM).
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