Client Coverage
June 16th, 2008

1 to 1 Media: Marketers Face Substantial Obstacles

On June 16, 2008, 1to1 Media’s Kevin Zimmerman posted an article that leveraged D&B/Purisma experts, Jay Glick, Pat McParland and Catherine Pedersen to discuss the findings, and implications, of a 2008 CMO Study, titled, “Business Gain from How You Retain”.

Read the full article here.



Published by: Eastwick Client Coverage on June 16th, 2008 | Filed under Purisma | Comment now »



May 6th, 2008

Oracle users prepare for MDM

On May 6, SearchOracle’s News Director, Barney Beal, discusses the five essential elements of MDM and mentions the major vendors offering MDM technology, including Purisma, D&B.

Real the full article here.



Published by: Eastwick Client Coverage on May 6th, 2008 | Filed under Purisma | Comment now »



April 25th, 2008

Building a Foundation for Data Quality Success

On April 25, DM Review published an article on enterprise data written by Bob Hagenau, Vice President of products and corporate development for Purisma, a D&B company.

Read the full article here.



Published by: Eastwick Client Coverage on April 25th, 2008 | Filed under Purisma | Comment now »



April 11th, 2008

“Snack Time?”

Prolific blogger, Andy Hayler, expounds on the current state of the MDM market and mentions D&B’s acquisition of Purisma.

Read the full blog here.



Published by: Eastwick Client Coverage on April 11th, 2008 | Filed under Purisma | Comment now »



March 25th, 2008

Data Governance Critical To MDM Success

On March 25th Dan Power discusses CRM implementations on his blog and mentions Aaron Zorne’s white paper, published by The MDM Institute on behalf of Purisma.

Read the full blog here.



Published by: Eastwick Client Coverage on March 25th, 2008 | Filed under Purisma | Comment now »



January 29th, 2008

Customer data integration tool’s fuzzy search helps clear up call center confusion

On January 29, 2008, News Editor, Jeff Kelly reported on Corporate Express’ use of Purisma’s data hub to streamline their data and improve handle time in their call centers.

Read the full article.

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Published by: Eastwick Client Coverage on January 29th, 2008 | Filed under Purisma | Comment now »



January 2nd, 2008

Winning Master Data Management Strategies for 2008

In January 2008, the Aberdeen Group incorporated Purisma in their research preview of the Winning Master Data Management Strategies for 2008.

Read the report.

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Published by: Eastwick Client Coverage on January 2nd, 2008 | Filed under Purisma | Comment now »



January 2nd, 2008

The Master Piece

In the January 2008 issue of Destination CRM, Colin Beasty covered the best tips and pieces of advice that industry pundits have to offer in terms of implementing an MDM solution and included Purisma as a comprehensive MDM vendor.

Read the full article.

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Published by: Eastwick Client Coverage on January 2nd, 2008 | Filed under Purisma | Comment now »



November 9th, 2007

Destination CRM: Dun & Bradstreet Buys Purisma

Phillip Britt of DestinationCRM.com covered Dun & Bradstreet’s acquisition of Purisma on November 8.

Destination CRM

Read the full article.

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Published by: Eastwick Client Coverage on November 9th, 2007 | Filed under Purisma | Comment now »



October 3rd, 2007

Intelligent Enterprise: Master Data: Think Globally, Start Locally

Doug Henschen included Purisma’s DataHub 3.5, released on October 1, in an article about the fast-growing master data management (MDM) market.

Intelligent Enterprise

Read the full article.

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Published by: Eastwick Client Coverage on October 3rd, 2007 | Filed under Purisma | Comment now »