Client Coverage
December 20th, 2009

StrongMail featured in MediaPost: StrongMail Strengthens Social Media Offerings

StrongMail News: Silicon Valley email marketing firm StrongMail has acquired a small Indiana consultancy, in part to bolster its social media offerings and gain a foothold in the hospitality industry.

 

By David Goetzl

 

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Published by: Tina Salcedo on December 20th, 2009 | Filed under Eastwick Communications, Strongmail | Comment now »



December 15th, 2009

StrongMail featured in Target Marketing Magazine: Nuts & Bolts - Case Study : Mint.com Takes a Fresh Approach

StrongMail News: Mint.com, the site that helps people who are fanatical about tracking their money, is fanatical about tracking its marketing results. When Mint.com learned during the summer of 2009 that Redwood City, Calif.-based e-mail marketing software and services provider StrongMail Systems could handle that granular detail, using its e-mail-to-social networking tool, Influencer, the financial services company decided to go for it.

 

By Heather Fletcher

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Published by: Tina Salcedo on December 15th, 2009 | Filed under Strongmail | Comment now »



December 10th, 2009

StrongMail featured in eMarketer: Integrating E-Mail and Social Media

StrongMail News: Business executives around the world are optimistic about next year, according to the “2010 Marketing Trends Survey” from StrongMail.

 

By Staff Writer

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Published by: Tina Salcedo on December 10th, 2009 | Filed under Strongmail | Comment now »



November 23rd, 2009

StrongMail featured in Fortune: “I’m not knocking Facebook or Twitter, but…”

StrongMail News: A decade ago, the term social media didn’t mean much to consumers, let alone marketers and corporate executives. Today, none of us can get away from the term – it’s everywhere.

By Sam Cece, CEO, StrongMail Systems

 

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Published by: Tina Salcedo on November 23rd, 2009 | Filed under Strongmail | Comment now »



September 28th, 2009

StrongMail featured in MarketingSherpa: “Transactional Email Overhaul: 5 Strategies to Revive an Older Program”

StrongMail Systems News: SUMMARY: Many marketers know the value of well-placed promotions in transactional emails, but the automated nature of those sends might make it tempting to simply set up a program and ignore it.

See how a marketer is re-invigorating a transactional email program that had been on autopilot for too long. Includes strategies for targeting improvements by focusing on metrics, creative, segmentation and testing.

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Published by: staff on September 28th, 2009 | Filed under Eastwick Communications, Strongmail | Comment now »



September 28th, 2009

StrongMail featured in MediaPost Email Insider: “Socialized Email? You Can’t Ignore Thousands Of New Users”

StrongMail Systems News: Several weeks ago I wrote about newly emerging metrics all email marketers should be considering when looking at integrating social media into their programs. Since then I have had the opportunity to help a number of clients socialize their email campaigns to increase reach and conversions. Today, I would like to share the results that one of these clients has realized: online personal financial service Mint.com, recently acquired by Intuit.

By Ryan Deutsch, Thursday, September 17, 2009

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Published by: staff on September 28th, 2009 | Filed under Eastwick Communications, Strongmail | Comment now »



September 25th, 2009

StrongMail Systems featured in eM+C: “A Practical Guide for Monetizing Social Media, Part 1 - Understand and Identify”

StrongMail Systems News: As consumers continue to flock to social websites, marketers are spending even more time — and money — figuring out how to reach them there. The challenge for most brands is that traditional methods for marketing to consumers simply don’t work on the social web.

By Ryan Deutsch, September 17, 2009

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Published by: staff on September 25th, 2009 | Filed under Eastwick Communications, Strongmail | Comment now »



September 1st, 2009

StrongMail featured in iMedia Connection: “Weaknesses exposed by an email scandal”

StrongMail News: Article Highlights:

-Email marketers can glean some lessons from the recent White House unsolicited email controversy

-This event reminds email marketers of the importance of maintaining a strong opt-in program

-Given that spam is rapidly expanding beyond email, our industry need to remain vigilant

There’s been a lot of buzz lately about whether or not WhiteHouse.gov sent unsolicited emails to various lists promoting health care reform. What should you think of this?

By Spencer Kollas

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Published by: staff on September 1st, 2009 | Filed under Eastwick Communications, Strongmail | Comment now »



September 1st, 2009

StrongMail featured in Media Post Email Insider: “Can You Walk And Chew Gum?”

StrongMail News: Does anything we do today get 100% of our attention? Not likely. Let’s take me, for example: I am a mother of three, a four-year-old daughter and two year-old twin boys. My husband and I own a bar, we have a home and I have a full-time email strategy gig. Not to mention dance classes for my daughter, by preschool, travel for work… you catch my drift.

By Kara Trivunovic

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Published by: staff on September 1st, 2009 | Filed under Eastwick Communications, Strongmail | Comment now »



September 1st, 2009

StrongMail featured in Target Marketing: “3 Trends Among Best-of-Breed E-mails”

StrongMail News: More value, more effectiveness. That is what companies expect from the e-mail channel today, but many are not yet maximizing the potential of e-mail’s effect on CRM, according to the recent whitepaper Email Breakthrough Report from StrongMail Systems, a marketing and transactional e-mail solution provider.

By Ethan Boldt

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Published by: staff on September 1st, 2009 | Filed under Eastwick Communications, Strongmail | Comment now »