Internet Retailer: The Parent Company boosts e-mail results on the StrongMail platform
On November 5, Internet Retailer covered Parent Company, and the delivery boost of e-mails of approximately 70% to 90% on StrongMail Systems’ e-mail marketing platform.
Read full article here.
Internet Retailer, Parent Company, strongmailPublished by:
Eastwick Client Coverage on
November 5th, 2008 | Filed under
Strongmail |
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iMedia Connection: Why your Emails are Getting Blocked
StrongMail’s Director of Delivery Services, Spencer Kollas, penned a Monday, September 22 article about a new Jupiter Research study titled “E-mail Delivery Optimization Tactics” for iMedia Connection.
Read the full article.
e mail delivery, iMedia Connection, Jupiter Research, Spencer Kollas, strongmailPublished by:
Eastwick Client Coverage on
September 22nd, 2008 | Filed under
Strongmail |
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eMarketingandCommerce: Cracking the FTC Code: What You Can and Can’t Do With Transactional E-mail
On August 22, eMarketingandCommerce included an article written by Spencer Kollas, Director of Delivery Services at StrongMail Systems. Kollas wrote about integrating transactional e-mails in overall e-mail marketing programs and included some tips on how to do this successfully.
Read the article.
email marketing, eMarketingandCommerce, Spencer Kollas, strongmail, transactional emailPublished by:
Eastwick Client Coverage on
August 21st, 2008 | Filed under
Strongmail |
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Investor’s Business Daily: Tech, Medical Firms OK New Privacy Guidelines
On June 25, Donna Howell of Investor’s Business Daily wrote an article about medical record privacy policies at larger organizations, with research conducted by Ponemon Institute and Strongmail. The article concludes 83% of privacy officers are compliant with privacy regulations compared to 44% of marketers of the same type of companies.
Read the article.
Donna Howell, investors business daily, medical records, personal information, privacy, strongmailPublished by:
Eastwick Client Coverage on
June 27th, 2008 | Filed under
Strongmail |
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NetworkWorld: Marketers mucking Up Data-Privacy Efforts
As reported on June 23 by Ellen Messmer of NetworkWorld, a study by the Ponemon Institute showed that it is common for marketers to give out personal information “such as home address, telephone, date of birth, gender, e-mail address, credit card and Social Security numbers.” However, most privacy officers were unaware that these breaches in data security had occurred within their company.
Read the article.
data security, Ellen Messmer, NetworkWorld, personal information, Ponemon Institude, privacy, privacy officersPublished by:
Eastwick Client Coverage on
June 23rd, 2008 | Filed under
Strongmail |
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MediaPost Publications: Marketing Execs Less Confident About Privacy Protection
On June 23, Wendy Davis of MediaPost Publications reported on a study done by the Ponemon Institute and sponsored by Strongmail, which concluded that marketing executives are less confident in their company’s protection of people’s personal information than corporate privacy officers are.
Read the article.
corporate privacy officers, marketing executives, MediaPost Publications, peoples personal information, Ponemon Institute, privacy, protection, strongmail, Wendy DavisPublished by:
Eastwick Client Coverage on
June 23rd, 2008 | Filed under
Strongmail |
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Forbes: What Privacy Policy?
On June 23, Andy Greenberg of Forbes summarized the results of a study done by Strongmail regarding the use of client personal data. The results showed that marketing personnel are prone to share such data more regularly than executives and privacy officers are aware of.
Read the article.
Andy Greenberg, Forbes, marketing personnel, personal data, privacy, privacy officers, strongmailPublished by:
Eastwick Client Coverage on
June 23rd, 2008 | Filed under
Strongmail |
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B to B: E-mail Marketing Secrets & Lies: Transactional Marketing
On February 14, B to B’s Karen Bannan wrote an article about a 2007 study from StrongMail and MarketingSherpa about transactional marketing. StrongMail’s Vice President of Market and Product Strategy, Tricia Robinson-Pridemore, was featured in the article.
 
Read the full article.
B to B, Karen Bannan, MarketingSherpa, strongmail, transactional marketing, Tricia Robinson Pridemore, Vice President of Market and Product StrategyPublished by:
Eastwick Client Coverage on
February 15th, 2008 | Filed under
Strongmail |
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DMNews: Fire Mountain Gems Taps StrongMail for e-mail
In a February 1 article, DMNews reporter Dianna Dilworth covered the announcement that jewelry e-commerce store Fire Mountain Gems has partnered with e-mail services provider StrongMail Systems Inc. to power its e-mail marketing communications.
Read the full article.
Dianna Dilworth, DMNews, e mail services provider, strongmail, StrongMail Systems Inc.Published by:
Eastwick Client Coverage on
February 1st, 2008 | Filed under
Strongmail |
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