Strongmail featured in Email Insider: Are Your Emails Anticipated & Appreciated?
As with many of you, I have been in the marketing technology space for a little while. During that time, I have heard (and certainly spoken) my share of buzzwords. In fact, I could probably throw together 500 words on email marketing buzzwords — stay tuned for that blog post in the coming weeks! Anyway, two words I do not hear often enough in relation to email are “anticipated” and “appreciated.” There are two interesting trends occurring in the email marketing space that make these particularly relevant: the flash sale and localized marketing.
By Ryan Deutsch
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July 8th, 2010 | Filed under
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StrongMail featured in iMedia Connection: The culprits of email marketing noise
With the World Cup being played right now, I have been watching more soccer (or futbol, for those non-Americans out there). During the first game, I, like many others, could not figure out what that crazy buzzing sound was. For those of you who are not familiar with it yet, it sounds like a swarm of killer bees. The sound comes from the vuvuzela (pronounced voo-voo-ZAY-luh) horn, and it is part of the South African culture to blow these loud horns during a soccer match.
By Spencer Kollas
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June 28th, 2010 | Filed under
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StrongMail featured in Retail Touch Points:
Relevancy is key in any email campaign. With customers getting inundated each day with countless messaging, it’s imperative to present the right offer to each customer to optimize your message’s value.
Recognized by Internet Retailer as a Top 100 site and by Inc. Magazine as one of America’s fastest growing companies, Hayneedle.com is a leading online retailer of home furnishings and lifestyle products. The company, originally founded in 2002, continues to experience tremendous growth. As the company’s email volume increased, it soon found the CPM pricing model charged by its ESP as cost-prohibitive to its growth.
By Amanda Ferrante
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June 17th, 2010 | Filed under
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StrongMail featured in Marketing Vox: Tuesday’s Toolset Watch
Google has introduced AdWords Campaign Experiments, or ACE in beta: a tool that tests and measures changes to keywords, bids, ad groups and placements. Users can execute the experimental campaign alongside the original campaign, testing such scenarios as the incremental impact of adding new keywords to a campaign or changing keyword and ad group-level bids; restructuring content campaigns to use more tightly themed ad groups; using different keyword match types; using an ad group default bid versus keyword-level bids.
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June 15th, 2010 | Filed under
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StrongMail featured in BtoB: What is the difference between social programs and socialized e-mail?
As marketers continue to evolve their social networking strategies, it is important to remember that e-mail remains one of the most cost-effective and, if executed properly, the most beneficial tools within their marketing toolboxes. Marketers can use e-mail to increase the effectiveness of their social channels and as a way to identify their most engaged and vocal customers and recipients. Combining the reach of e-mail with the power of social networking helps to achieve that marketing sweet spot—the right offer to the right individual at the right time.
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June 10th, 2010 | Filed under
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StrongMail featured in Media Post: Keeping Your Email Program Out Of The Penalty Box
So, it has happened:  For the first time since 1961, the Chicago Blackhawks have won Lord Stanley’s Cup. As a hockey fan here in Chicago, it’s hard to focus on anything other than last night’s victory this morning. On the drive into the city, I listened as local radio stations reported the whereabouts of the Blackhawks…after landing at 3:47 AM at O’Hare airport, they moved from bar to bar and are now grabbing some breakfast at a “joint” by the United Center. While they have been celebrating, I, of course, have been thinking about email marketing.Â
By Ryan Deutsch
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June 10th, 2010 | Filed under
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Strongmail featured in eMC: Case Study: How HauteLook’s Email Vendor Switch Helped it Send Millions of Mail Messages in Five Minutes
Problem: HauteLook, an exclusive online private sale site, needed to send 2 million time-sensitive emails to its opt-in customers about its exclusive, limited-time online sales events within five minutes. It’s email service provider (ESP) at the time wasn’t able to do this.
Solution: Switched ESPs, turning to one that offers burst email delivery technology that makes it possible to deliver millions of emails in a matter of minutes.
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By Melissa Campanelli
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May 5th, 2010 | Filed under
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Strongmail featured in DIRECT: E-mail Campaigns Looking Up for HauteLook
Growing one’s database to 2 million opt-in subscribers in just two years is a dream of many a marketer. That dream came true for HauteLook, a private-sale Website. One aspect became a bit nightmarish, however: having to send e-mails to those 2 million members every day within a five-minute timeframe.
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The private-sale model offers those who opt in access to limited-time-only sales events. Because the sales last no more than 72 hours, it’s important that all subscribers receive their e-mail notifications of the day’s offers as close to simultaneously as possible.
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By Sherry Chiger
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May 5th, 2010 | Filed under
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Strongmail featured in DMNews: The year of social media marketing accountability
It is time for interactive marketers to start holding social media marketing accountable. Many times, early adopters of marketing technologies become enamored with the solution they champion, instead of taking an analytical approach that will ultimately facilitate its development.
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By Ryan Deutsch
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April 20th, 2010 | Filed under
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StrongMail featured on eMarketer: “Combining the Strengths of Social and E-Mail�
StrongMail News: In 2009 e-mail marketers started to get social, but 2010 will be the year social media makes e-mail marketing more powerful. Social media is a partner, not a threat, to e-mail marketing because it provides new avenues for sharing and engaging customers and prospects.
March 24, 2010
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April 8th, 2010 | Filed under
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StrongMail featured on 1to1 Media: “The Top 3 Social Media Strategies Every Email Marketer Should Know�
How to blend email and social media to create greater awareness for products, services, and brands.
StrongMail News: Email is the channel sophisticated marketers leverage to drive the biggest return from their customers. Now enter the social web, which has introduced new channels for customer engagement. How do email marketers respond to expand their reach and continue meeting their goals?
By Ryan Deutsch
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April 8th, 2010 | Filed under
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StrongMail featured in Email Insider: “The Email Marketer Bucket List�
StrongMail News: “Last weekend, my wife talked me into watching “The Bucket List,” a movie I have been trying to avoid for quite a while. I’m happy to report that I liked the movie. I mean, come on, how bad can something with Jack Nicholson and Morgan Freeman actually be? As I am sure many of you did after seeing the movie, I quickly compiled my personal bucket list. Once that was out of the way, I decided to create an aspirational, forward-thinking bucket list for email marketing.â€?
By Ryan Deutsch
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April 8th, 2010 | Filed under
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StrongMail featured on DMNews: “HauteLook hires StrongMail to improve daily e-mail campaigns�
StrongMail News: E-commerce Web site HauteLook is working with e-mail marketing firm StrongMail to increase the scale of its daily e-mail campaigns. HauteLook has migrated its e-mail marketing program onto the StrongMail platform in the past two months. The companies announced the hire on April 6.
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April 8th, 2010 | Filed under
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StrongMail Featured in MediaPost News: “HauteLook Keeps Deals Coming To Luxe Consumers With StrongMail�
StrongMail News: As two-year-old HauteLook saw its business growing to the point it needed to send out about 2 million emails a day, it switched email service providers (ESPs) as it looked to wrap its arms around not just the volume, but the precision. The company sends the missives plugging daily sales for top fashion brands and other offerings, but needs the full load to arrive within a 5-minute window.
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April 8th, 2010 | Filed under
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The rise of email + social media
StrongMail News: Adding social media functionality to email can help your brand develop close relationships with your customers and their networks. Here’s how.
The blogosphere is abuzz with tired arguments over whether or not social media signals the death of email. The most recent prediction comes from Matt Cain of Gartner, signaling that “by 2014, social networking services will replace email as the primary vehicle for interpersonal communications for 20 percent of business users.” This very well might be true, for the 20 percent that need to collaborate; however, it in no way replaces the need for bi-directional communication.
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March 16th, 2010 | Filed under
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Inbox Insider: E-mail marketing firms move into Asia-Pacific market
StrongMail News: Although e-mail marketing has been a global business for years, numerous US-based vendors are now growing their presence in the Asia-Pacific marketplace. This week, e-mail firm StrongMail extended its small footprint in the region through a partnership with XCOM Media.
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March 16th, 2010 | Filed under
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StrongMail expands operations in Asia-Pacific
StrongMail News: Redwood City, Calif.—E-mail and social company StrongMail Systems has forged a partnership with Australian digital marketing agency XCOM Media to represent StrongMail’s solutions and manage accounts in the Asia-Pacific market. As part of the partnership, XCOM will represent StrongMail’s suite of e-mail and social media marketing solutions, and also offer its own services, which include strategy, design, development, deliverability and full-service account management, according to StrongMail. XCOM is based in New Farm, Australia, a suburb of Brisbane.
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March 15th, 2010 | Filed under
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StrongMail Targets Influencers With Social Studio
StrongMail News: Email marketing firm StrongMail said it has launched a new “campaign management application” for social media marketers tabbed Social Studio. Among its aims is to help marketers use social-media channels to find brand advocates, while measuring their effectiveness in carrying forth messages.
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March 10th, 2010 | Filed under
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StrongMail featured in MediaPost: StrongMail Strengthens Social Media Offerings
StrongMail News: Silicon Valley email marketing firm StrongMail has acquired a small Indiana consultancy, in part to bolster its social media offerings and gain a foothold in the hospitality industry.
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By David Goetzl
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Tina Salcedo on
December 20th, 2009 | Filed under
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StrongMail featured in Target Marketing Magazine: Nuts & Bolts – Case Study : Mint.com Takes a Fresh Approach
StrongMail News: Mint.com, the site that helps people who are fanatical about tracking their money, is fanatical about tracking its marketing results. When Mint.com learned during the summer of 2009 that Redwood City, Calif.-based e-mail marketing software and services provider StrongMail Systems could handle that granular detail, using its e-mail-to-social networking tool, Influencer, the financial services company decided to go for it.
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By Heather Fletcher
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